Tuesday, February 17, 2009

"Web 2.0" Is Constantly Under Revision

One morning, I've come across a clip on channel NY1 news about Twitter with an awards ceremony involved. NY1 News added how Twitter has expanded and how popular it has become. So I've decided to look up if they might have an article about it on the NY1 website. Upon putting "Twitter" into the search engine I can across the following interesting article especially for our class:

------------------------------------------------------------------------------------"09/18/2008 12:43 PM

"Web 2.0" Is Constantly Under Revision
By: Adam Balkin

"Facebook, YouTube, MySpace, Twitter, these are typically the types of sites that one thinks of when they hear the phrase "Web 2.0." Though, as you'll find at the first annual Web 2.0 Expo in N.Y., the official definition for what is “Web 2.0,” it is constantly under revision. NY1’s Adam Balkin filed the following report.

“Basically, you're talking about sites that instead of publishing your stuff to the web, invite people to participate in the web. We've got about 5,000 developers, designers, internet entrepreneurs, marketers who come together to figure out what's next for ‘Web 2.0,’” said organizer of Web 2.0 Expo Jennifer Pahlka. “It's the people who are building sites like MySpace and Facebook who are mostly here.”

Friendster.com, the social networking site that helped started this whole “2.0 movement” is also constantly under revision. Its vision now, help to prevent you from having to jump from one place to the next, having to constantly start from scratch on the latest hottest spot online to connect with friends.

“It's going to be more convenient to keep in touch with people to share content, to discover content from other people you may know, and to kind of participate in multiple networks at once without physically being logged in to every single one, every minute of the day,” said Jeff Robert of Friendster.com.

But really what this conference focuses on is taking what people like about using “Web 2.0” technologies on their own time and letting them use those same technologies to be more productive at the office.

“We're seeing companies coming to us to build a social networking strategy within their internal networks that make these young people feel comfortable with their usability and with their executions and actions everyday,” said Jerry Sheer of Sparta Social Networks. “Social networking, in a large company, specifically, is about people connecting to other people who are not in their cube, in their work environment, and in a satellite office.”

And considering a new study by Hitwise, an Internet tracking company, found that social networks have surpassed porn, as the most popular spots online now, it makes sense that big companies are also hoping internal social networks will help employees feel more like part of a community while at the office, rather than just another cog in a giant wheel."
As a student of CBA graduating class of 2009, I found it very interesting that large companies are now inquiring about social networks within the company. I see that as a very bright idea. The employees will no longer be limited to sharing insights with those within proximity of their cubicle.Ideas and possibly innovations will start to surface as employees converse and share ideas with each other, which will ultimately benefit the company. I see this as completely beneficial and I think it should be started as soon as possible. Personally, being a member of Twitter and LinkdIn, I spend a lot of time looking of individuals who have similar professional backgrounds to converse with. I can just imagine what a large company that sets up a network for professionals in the same field to collaborate!

1 comment:

  1. great post, thanks for sharing this! I like the idea of social media as an alternative to porn--who wouldn't opt for real human contact, even if it's not physical. And social media as organizational media is very relevant.