Celebrities on Twitter

For this post, I'll just send you over to my blog, where I incorporated the article Dom brought to our attention into the post: Celebrities on Twitter.

Twitterdee and Tweeterdum

Twitter is once again in the news. Hollllaaaa

Twitter does it again. This time Twitter outshines the powerhouse social networking site Facebook based on its yearly growth. The CNN story reports that between February '08 and '09, Twitter's users jumped from 475,000 all the way to 7 Million according to Nielsen NetView. That's just one year with a 1,374% increase in users. I can't even imagine what the statitistics will be next February.
Nevertheless, the interesting part of all this is the comparison to Facebook who reached 65.7 millios users, with a growth of 228%. So if my general arithmatic isn't as bad I remember it being, that would put the amount of Facebook users just below 30 million. Considering that in just one year Twitter went from under half a million to 7 million, it seems like Twitter could certainly contend with the amount of users of Facebook in a just a couple of years.

By comparison, Facebook grew 228 percent, to 65.7 million users, during the same period.

saw a 1,374 percent jump in unique visitors between February 2008 and February this year, up to 7 million from only 475,000, according to

come to see HEAT this weekend!

April Fools - Conficker

April Fools is tomorrow and there is quite a bit of news going around about a virus, Conficker, that is expected to attack computers tomorrow.

I found an article on CNN:

How will the April Fools' computer worm affect you?

Take a look. It will be interesting to see whether this supposed attack will be successful or not.

Users Call Skype App For iPhone 'Buggy'

The Channel Wire

March 31, 2009

Users Call Skype App For iPhone 'Buggy'

The Skype application for Apple's iPhone and iPod Touch is available in the iTunes store Tuesday, bringing the VoIP capabilities to the Wi-Fi-enabled devices.

According to the iTunes store, the Skype application has already been reviewed 1,376 times and has an average rating of 3.5 stars. Already many of the user reviews written on launch day are negative, with users calling the app 'buggy' and complaining about crashes.

One user, identified as Klaudosky writes in the iTunes store customer review section that the Skype app should be considered a beta release. Reviewer Golalmo also says that the app crashes upon launch, asking "Did anyone at Skype actually try to use this app?"

In addition to crashing at the launch of the app, other users are finding that phone calls placed with Skype aren't lasting long. PatrickPatrick wrote in a review of the application that the duration of calls lasted up to 60 seconds.

"Crashed repeatedly, usually within 30 to 60 seconds of starting. Powered down the phone to see if it made a difference. It didn't. I'll give it a second try next update."

Jasmer tried doing a soft reset after experiencing problems with the Skype App.

"I have done a restore and a soft reset on my iPhone. This still crashes. Over and over and over again. C'mon we waited forever to get this? Please fix it"

Of course, not all users are having a bad experience with the app. MonkSEALPup and Casualfacebooker, among others, don't appear to be having any issues using the application.

ApolloXI urged users to calm down, noting the recent release of the application.

"Give it time. You have to remember that this application came out only but a few hours ago! This is going to happen with any application this big and popular. If [Skype] doesn't send out a patch within a day or two that works, then complain all you want."

According to the iTunes Store, the Skype app is in version 1.0.1.

Skype; The Computer Phone Becomes Available on the Iphone

The popular Software program known as Skype was unveiled as a free Iphone application today. For those of you who have never used Skype, it is a download-able program which allows a person to use their computer as a phone to call people around the world, or down the street. Not only can a person converse openly through their [built-in] computer mic, but they also can video chat with a person if both computers are equipped with a webcam. Instant messaging is also available through the Skype service.
The program which has a simple interface on a computer has morphed itself to appear much similar to the interfaces of many Iphone Applications. It's Iphone features include the ability to filter contacts by sorting them alphabeitcally or by who is currently online and available to chat.
Skype is predominantly used for keeping in touch with friends or family that currently reside in a different country or far away region. The reason ofcourse being because Skype uses your own internet connection to place a call. The person calling or recieving does not have to pay the hefty chrages incurred for calls placed across the globe.
Personally, I use the program to keep in touch with friends studying abroad, the ability to keep in closer touch with those induviduals through my mobile phone will only further the diminishing digital divide between my peers abroad and myself. I have not yet been able to download the application just yet, for some minor glitch concerning my Itunes account, but this application will undoubtedly be the very next thing I download for my phone.

Twouble with Twitters

A while back, I was checking my e-mail, and I found a link to a YouTube video that was sent to the Media Ecology Association listserv. The video is called Twouble with Twitters, and is described simply as, "A young man struggles against the pressure to Twitter his life away." And here it is:

Media Ecology Meets Futura (reposted from my blog)

So, back in August I was interviewed about media ecology for the Brazilian television channel Futura. The interview was videotaped at Fordham University's Rose Hill campus in the Bronx, and it being a beautiful day, we went outside in the late afternoon and sat on a bench and did the interview outdoors.

The interviewer, Tania Menai, a Brazilian native residing in Nova York, asked me questions in English, then asked them again in Portuguese, and I answered in English. Later, the English-language questions were edited out, so that it appears as if Tania is asking the questions in Portuguese, I'm understanding them perfectly, and then responding appropriately, albeit in English. You gotta love when they make you appear to be smarter than you really are! Ah, the magic of editing.

She was especially interested in media ecology, which I was very happy to talk about, and she had a particular interest in Neil Postman's work, which was just great. And we talked quite a bit about new media as well.

The interview was broadcast on November 7, 2008, but it was only recently that Tania got me a recording, and I was able to upload it to YouTube, broken into three parts--the segment in its entirely is about half an hour.

And that's about it. I'll just embed the three videos and leave you to watch it for yourself.












And with that, I will just say, Até logo!

The Television...so 5 minutes ago

Each and everyday, I go online at least ten times checking my email, Facebook, twitter, CNN.com etc. Without these outlets I would not know what was going on in the world. Without Facebook, I wouldn't have learned that Bernie Mac had died, and without CNN.com I wouldn't be able to keep an update on the ever-evolving economy. However, this lifestyle is quite different from that of my parents or grandparents. My parents get their news through 24 hour networks and other news programs on the television, as do my grandparents. That being said, how can we determine what medium offers "presentation to the masses?"

While generations before me might disagree, I find the Internet to be the more accessible and reliable medium for news and mass information. Unfortunately, studies show that only a minority of the population/world is actually online. How can we account for the millions of people (who seem to be 55+, lower education, lower income, etc.) who do not have immediate access to the Internet? The government has attempted to make big attempts to broaden the usage of the Internet through the implementation of the Digital Divide Summit (1999). The government hopes to push the wide usage of the Internet because they see it as an "economic emergency." In Chapter 10, Dance says that many people think of the Internet as the "major driving force of economic growth." It is unfortunate that the government is typically slow in its push for certain changes in our nation/economy. Especially in a time where we need major economic change, maybe a focus on making Internet a norm in our lifestyles would give the economy the push it needs to get out of this recession.

In my opinion, the Internet has several advantages over television. The Internet is a haven for public thought and opinion. Our society relishes in this outlet for free speech. While some things should be censored, most of the content on the Internet is not. This is both a good thing and bad. But it does help that you can find almost anything on the Internet. I find it especially good that you can surf the web, read the news, and check your email without disrupting commercial breaks. While there are advertisements, they do not take away from the actual content on the web. Unfortunately, advertisers use every aspect of television to sell their products (i.e. product placement), which causes you to question the validity of the content.

In the future, we will come to find that television is dead. In fact, each year, television viewership decreases because everyone watches their shows online. I probably watch about 30 minutes of television a week, but I spend many more hours watching my favorite shows online. While the Internet is rising in numbers, and seems to be more useful in daily life, we must remember that we are faced with a whole new set of issues concerning privacy and publicity. As Rushkoff said, "we cannot let ourselves be fooled into thinking that simply having the right to select our data with the click of a computer mouse instead of a TV remote means we have won the Information Arms Race."

Control of Cyberspace

The use of Harvard Yard is a perfect analogy for the control of cyberspace. By paving over the newly made paths of the students, they are "in favor of decentralized control by emergent popular habits," which is much like cyberspace. I believe that Michael Benedikt gives the best interpretation of cyberspace, being "a common mental geography, built in turn, by consensus and revolution, canon and experiment." There is no single entity controlling cyberspace, it is controlled by the social interactions of millions of independent individuals. The reason for no single entity controlling cyberspace is because it consists not only of material things but non-material components, such as relationships among individuals and the cybercultural contents of their heads. I believe that no single entity will ever control cyberspace because it is a form of world wide communication where millions of users have some type of say in control. Another great quote is by Douglas Rushkoff who speaks of cybercapitalism-" who's going to own the new electronic frontier?asked the squatter. Who owned the last frontier? replied the cattle baron." This quote goes very well with the question of control over cyberspace because no one has ever controlled cyberspace and no one will ever show control! With that there can be no use of copyright infringement in cyberspace because nothing is tangible. Copyrights can not be controlled because it is on a medium that has infinite information. 

Am I the promoter of death?

All three articles dealt with control of cyberspace and the content on it but the thing that stood out for me was Rushkoff’s article. What he basically says is that major companies are trying (with al lot of success) to turn the Internet into a one way portal where goods/information are given to viewers. By doing this the companies hope to control the distribution outlets from where these goods/information is traded. This, in Rushkoff’s mind is bad news because the Internet is about two way communication and growth. By hindering this part of the Net we are not allowed to evolve.

The above point is very valid and the way he writes is poignantly lyrical, canvassing his opinion in beautiful language. But it made me wonder about my communications major because in many ways, I’m being trained to be the big company he warns about. I learn everyday how to decode the signals and trends going on around me. This skill can be used to ride the waves of the market, influence public opinion and to stop positive change if it was economically beneficial. Aren’t these the alarm bells Rushkoff talks about when he says, “Coercion and influence are simply the pushing of a fixed point of view. In this sense, the coercer is promoting death.”?

On the other, I believe Rushkoff is illuminating the reality of the situation. For those of us who gain the skills to influence, it is our responsibility to become aware of the potential to stop positive change and use these tools for the betterment of all. Rushkoff states, “Because the chief agents of change are interaction and communication, these will be the activities that the enemies of evolution will want to keep in check”. In others words, in order for us to fight for evolution we must utilize the Internet’s ability to interact and communicate.

However, the staple of today’s online world where interaction and communication are utilized is social networking sites such as Facebook, Twitter and blogs (to mention but a few). Is he implying that we create more sites like these that further interaction and communication? Because if he is, I think it could help fight the Internet from turning into a “shopping mall” but where is the incentive?

On the monetary side there is still a lack of economic incentive for people to create these sites. For example, while blog sites do offer some creative ways to earn income from user popularity, the reality is that only a very small number are able to achieve this. Even for those who do get some money from their blogs, most of the time the earnings pale in comparison to the amount of man hours one puts into a blog. So the question I’m asking is why put thousands of man hours into something that will most likely have a minimal return in monetary value, if any at all?

The immediate response to my own question is that people receive personal value from getting feed back from their blog posts. People feel like they are listened to and enjoy the social environment. However, the only way to fight back agianst the “coercers” is to start sites like facebook where interaction is opened up to huge volumes of users. But from what I hear, facerbook is earning some money from it’s advertisements but this is not yielding a profit margin that major investors are looking for (I could be wrong on this point).

What I am trying to say is that we need big companies to find ways to spur spending on the net and if this means a loss in communication/interaction then so be it. Especially in these hard economic times we need create new ways to spur economic growth. Therefore, companies finding out our habits and utilizing this knowledge is not always a bad thing. So maybe me joining a big company and finding ways to use the communication skills I learned at Fordham to "trick" the public into giving up their cash is alright. In the end, who says there can’t be a balance between big company influence and the communication/interaction that the Internet was built on.

Cyberspace and Control

The reading for this week focused on who controls cyberspace. Chapter 3 started out with an analogy, comparing cyberspace to the Harvard Yard and then explained how cyberspace, unlike the Harvard Yard, involves more than just physical space. Also, the chapter suggests that cyberspace is divided into two classes, namely, those that value of cyberspace and inherently good, and an end in itself; and those hat see cyberspace as a means to a particular end. Chapter 4 explains the issues of control with cyberspace. With so many users from around the world, how does a person or an entity regulate something like the Internet? How does someone enforce copyright laws in cyberspace? Two possible solutions proposed in this chapter were limited protection combined with a rather extended period of protection, or broaden protection combined with a ore limited period of protection. Cyberspace brings up a concern about the control and freedom. The amended Copyright Act of 1976 explains that, "Copyright protection subsists in original works of authorship fixed in any tangible medium of expression." However, with cyberspace it is difficult to apply and enforce this law it is increasingly difficult to find fixed, predictable, and tangible shapes. The chapter provides four reasons with examples to explain why enforcing copyright laws will be difficult: it is difficult to police who copies what and distinguish whether or not it is authentic, the concepts of originality and authorship are making less sense in the context of digital expression, it will not work for economic reasons, and because the structure of the Internet is constantly changing. Chapter 21 provided anthropological examples and examples from religious history to explain how information campaigns depend on concretizing living myth with fixed data.The chapter explained how when a public relations person describes a group of people as a targeted market removes communication with equals from the equation. Similarly, advertising focused on creating needs rather than fulfilling needs.

yikes...

So, I admit, I've been a little bit bad when it comes to blogging lately. Buuut, I'm making up for it right now by talking a little bit about last weeks reading along with this one.
An interesting fact I read said that the Internet continues to have an annual growth rate of 124%... wow. If the Internet continues to experience such growth there really is no limit as to where it could end. In fact the textbook also said that "Cyberspace has no known natural limits." I find this to be an extremely interesting idea that kind of connects to what we read about this week about who could possibly control such a giant amount of information. With the history of other innovations of our past eventually being controlled by the government or monopolies, it is very possible for such a thing to happen to the Internet. I don't think that this should be allowed though. Would it even be possible to control something with no range or end in sight? Copyright is one attempt to protect and control different parts of the Internet. The Internet allows anyone in the world with a connection to have a equal voice, meaning that everything we publish becomes a commodity. While I do believe that protection from unfair duplication is a good idea, I think that not everything on the Internet needs to be censored. The government definitely should not regulate the Internet, it was built with few barriers and it should stay that way.
Another interesting concept in last weeks reading was the idea of the Digital Divide. While this weeks reading talked about the possibility of us having to pay for services on the Internet, I thought that this was generally a bad idea. If there is already a digital divide between those with and those without Internet (probably because many cannot afford it), how can we start talking about making people pay for the simple things online? Even if everybody had the Internet, it still wouldn't mean that everyone would use it, it's simply not attractive to everyone... another reason why the Internet would be hard to regulate.
One thing I thought that was actually funny about the reading, and a little criticism I have came from chapter 21 which referenced Melrose Place as a show that young people watch in groups! Melrose Place was a show that was popular during the 90s! I think it's a little strange that we're learning about new social networking and media while reading a book that seems to already be so outdated. Did you know there are talks of a NEW Melrose Place (kind of like the new 90210)? This definitely makes it a little hard to relate to the text book, and I am curious to see what the authors of the chapters would say about their topics nowadays.

Listening to: Eve 6- Think Twice

LivingSocial.com Review

As usual, during the week I check out sites such as Facebook,LinkdIn and MySpace, along with Twitter. Lately, ever since Facebook undertook some changes, I started to see different "Highlights" on the right side of the Facebook main page. I think that the section is incredibly important for advertising different sites and programs.For instance, I realized that 17 of my friends are part of a site called www.livingsocial.com. I like to look at the site as a Zagat that goes well beyond restaurants and pubs. At LivingSocial, you can keep track of what you like, discover new things to try, and find out what your friends enjoy, all in one place. As described on Facebook to introduce people to it, it's stated that:
LivingSocial.com is a social discovery and cataloging network that allows people to review and share their favorite movies, books, games, music, restaurants and beer. As the most comprehensive interest-based online community, LivingSocial is now helping more than 7.5 million users catalogue their interests, seamlessly integrating with Facebook, MySpace, Bebo, hi5, and Orkut.

Maybe I'm wrong but it appears to me that when I signed up for www.livingsocial.com that it's geared towards iPhone users since it automatically asked me to transfer information from an iPhone(which I don't have).Other than that it's basically like a poll for people to take on their favorite movie, beer, etc. and others can view it. Afterall, word-of-mouth is the most effective advertising isn't it?!
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Other than www.livingsocial.com,I've been looking for new music. As usual, I use Pandora which I love because I leave it on when I do not have time to look for music and just do things around the house. But after last class on March 24, I wanted to check out www.last.fm and I love it!!!! It's a wonderful site where you get a lot of feedback from users just like you who share similar music tastes as you. I've come across many international users which I think is an interesting way to communicate with people throughout the world, not to mention being exposed to music I would not typically hear to Z100 or KTU.
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I must add that this class has exposed me to sites I would not have looked for myself. Thanks to everyone for the interesting postings!

That's how I beat Shaq

I just found this article about celebrity tweeting. Thought I'd share since we talked about it in class several times. 

Times Article 

TWEETER....

Tweeter is a Twitter Interface that allows you to post new tweets through Facebook, automatically updates your status whenever you tweet (from anywhere), and view tweets from your Facebook Network.

To get started you'll need a Twitter Account.

Then, go to the settings tab and set your twitter username and password (we DO encrypt and store this information **). Once set, you can post tweets directly through Tweeter.

Soon after setting your username, you'll notice a new follower called "fb_tweeter". That's us, so don't block it!!

This is a fully functional beta release, so please don't hesitate to offer suggestions or bug reports.

Features

Friends Timeline
Lists all tweets from your facebook friends who are also Tweeters. This listing is cached, so it'll still work when Twitter is down - but won't be updated until twitter is working again

Tweeters Timeline
Lists all tweets from all Tweeters. This listing is also cached like the Friends Timeline.

Facebook Profile Links
When Tweeter shows a Tweeter's tweet, it shows their Facebook picture and links to their profile. The same goes for @person's links. If the person is a Tweeter, it will link to their profile. Otherwise, it will link to their Twitter profile.

Post Tweets
If you give your twitter username AND password (which are encrypted and saved in our database **), you can post new tweets directly through Tweeter.

Update Status
Updates your status whenever you Tweet (from anywhere)

Prepend Status
Tweeters can have their status automatically prepended with text of their choosing.

Filter Tweets
Allows you to use regular expressions to filter out tweets you don't want added to your status. Can also use plain words to filter as well.

Reply Page
For any Tweeter's tweet, clicking the "since" date will show the tweet page with a reply form ready for immediate response. (94)

Paging
Can now view the history of Tweeters' tweets. (95)

Twitter Status
If we're having trouble connecting to twitter, we'll show when we made our last successful connection (122)

Facebook Status Change Sends Tweet
(not currently working due to recent changes on Facebook - we hope to have this resolved soon) ***
When a Tweeter manually updates their Facebook Status, Tweeter can send out a new tweet to Twitter (108)

** Note about password storage
Don't worry if you don't like giving out your password. We don't like having to ask. For starters, our settings form submits over a secure connection to our servers and we encrypt the password before storing it in our database. Ideally Twitter will eventually add oAuth or some equivalent so we won't have to do so.

*** Note about latest issues
Facebook Status => Twitter. I personally miss this one as it's one of the reasons I wrote this application in the first place. The new changes to Facebook have included closing access to users' status. I, for one, definitely appreciate everything FB does to protect our privacy, but in this instance they seem to be over-limiting. Obviously there are some of us who WANT our status to be accessed so it can be made public. FB doesn't seem to allow permission to READ a person's status, though oddly enough they offer access to WRITE a person's status.

I've tried to contact the FB people about this through forums and emails and haven't heard much of a way to resolve this. I've left the issue open as I figured it might be resolved during their change-over, which has been active for about 3 months now.

At any rate, I honestly hope both these issues are resolved shortly. I wish it were my own fault, as then my apology would be better given by solving the problem.

Some interesting social networks...

I came across:

Zorpia.com
The typical social networking website - kind of like MySpace and Facebook - but it has a lot more international users, or so it seems. The one thing I found interesting - was the option for a Royal Membership. If you pay $17.95 then you will be able to: see who viewed your homepage, Ad-free homepage & browsing, Homepage styling w/ javascript, Unlimited messaging, Full access to user profiles, Show/hide online status, Show/hide friend list, Anonymous browsing for 12 months.

Ping.fm
This website allows you to update all of your social networks in one shot. Even though they are in their Beta session, they support at least 30 networking sites.

Eight - Eleven

Even though I've learned about the origins of the Internet, it was only after the reading for this week that I learned about it in detail. It was interesting to see how ARPAnet and USENET both came about around the same time; what their purpose was and how it eventually became a place for public discussion. A few researchers came together to work on a project for the Department of Defense, the project being ARPAnet. The scientists that were excluded in the ARPAnet project did their own research to create a similar computer network and created USENET. As explained in the text, cyberspace expand as information grows - and has no natural limits. The reading also focused on the Information Superhighway, the name was very popular in 1995. Chapter 9 elaborated on the government's vision for the internet. The Information Infrastructure Task Force Report in 1993 stated:

People could live almost anywhere they wanted, without foregoing opportunities for useful and fulfilling employment, by "telecommuting" to their offices through the electronic highway: The best schools, teachers, and courses would be available to all students, without regard to geography, distances, resources or disability.

However, with all plans there were many questions --> what it would be like? how will people navigate through and socially interact with others? We can start to see some the answers today.
Moreover, the reading mentioned the digital divide and the risks related to the internet. The digital divide section addressed the issues and concerns with making internet available for all, while also mentioning the various channels of communication the internet opened up. The risk chapter talked about children and how to regulate something like the internet. The rating system, RSACi desgined by Donald F. Roberts a communication professor at Standford, was intended to rate video games, but in 1999 more than 100,000 websites were using this standard. As explained in Chapter 11, the web is a medium in its infancy. Just like there were concerns when other forms of media were introduced to the public, people were concerned when the internet started gaining popularity. Nevertheless, parents conrol and set limits on what their children do, and many of them use filtering software to regulate what websites their children can and cannot access.

Fun Times :)

I thought it might be cool to post about some of the cool things I found on the Net that relate to our class. Ok. Here we go.

1) A site I believe everybody should be checking out is TED. The tag line at the top of the page is "Ideas worth Spreading". The main function of the site is to introduce users to the TED conferences which brings together the best and brightest minds together to talk about innovation and the future. It basically is a place where geniuses talk about their ideas and inventions. The talks range from science, technology, space, design, education.... pretty much anything worth studying about.

To highlight this site, I chose a video that recently came out describing a new type of techonolgy that brings the interactive nature of the computer on the go. If you watch any video, try and watch this.

Think about the possibilities the machine could have when it is further developed. And this is just the tip of the iceberg. Check out TED for hundreds of videos like this.

2) Like I mentioned last class, Vimeo is a fun social media website that allows you to share and upload high res videos. The cool thing that makes it different from youtube is that the community at Vimeo is one of semi professional and professional video artists. This means you get higher quality content if you are into film, graphics or even just entertainment. Here is an example of the videos on Vimeo (it want let me embed the videos so just click the pics):

As you can see, vimeo has videos for those interested in film, entertainment and informative videos. Check it out some time.

3) I love food so here are two sites I recommend for those of you who are interested in cooking.

The first is an open source food site called nibbledish.

Yummy. This is a kind of social network site where users from all over the world can create a profile and upload their own recipes. It became very popular and now has thousands of recipes created by everyday people like you and me. This means that the instructions are clear cut and easy to follow. I just tried the following recipe and oh my GOD! It was amazing (click on image for recipe):

Another site for those of you who are feeling a bit adventurous is maangchi. Because I grew up eating Korean food (my mother is Korean) I have always tried to cook it for myself but failed miserably. At first, I thought it was because I was just a bad cook but realized I just needed clear cut instructions on how to do it. Enter Maangchi's website. Basically, Maanchi's site is a blog slash video diary a Korean mom put up explaining in detail how to make great Korean food. Her instructions are very clear cut and she even explains how and where to buy weird Korean ingredients you will never find in any American shopping center. Here is a recipe of my favorite Korean dish I made the other day (click on image for video recipe):

(oddly enough, the video is hosted on Vimeo)

Alright. Hope you enjoyed the links. Happy Times and two thumbs up :)

Into the Social Matrix (reposted from my blog)

In previous blog entries, I've mentioned my friend Paull Young, a social media expert working in the public relations field. The first entry came after he spoke to my Interactive Media class at Fordham University a year ago, and it was entitled The Professionalization of Social Networking, and it was followed by Social Media on Social Media. Of course, you will want to review those posts before continuing... Well? Okay, maybe later then.

So, anyway, Paull recently came back to the Bronx to give another talk to this semester's Interactive Media class. Which was great, I might add. And this time, he taped the talk because he was asked to do a video lecture for students at his alma mater, Charles Sturt University in Australia. As he writes on his blog, Young PR, in a post entitled An Introduction to Social Media for Undergrads:

Last week I visited Lance Strate’s class at Fordham University on the same mission, so I took the opportunity to kill two birds with one stone. While Bathurst and The Bronx have nada in common aside from alliteration, the principles of social media unite PR students around the world.

You can read the entire blog post, it's not very long, by clicking on An Introduction to Social Media for Undergrads and you'll find that it includes the video of the lecture, which Paull posted on Vimeo (an alternative to YouTube that allows for longer videos), but being as always public service-minded, I'll embed that video right here for your convenience:


Paull Young on Social Media from Paull Young on Vimeo.

So, take a little time and enjoy the talk, and the outrageous Aussie accent while you're at it! And while we're on the subject, Time-Warner Cable's local news channel, New York 1 (channel one on local systems in NY and NJ), ran a story on social media that also featured an interview with Paull Young, and his colleague and boss Rob Key (who I met along with Paull last year), from the PR firm called Converseon, Inc., or in Twitter-speak, @converseon. Unfortunately, they won't allow me to embed the video report (how old school, how old media Time-Warner is, and to think that they once were buoyed up by Atari videogames, and later became known as AOL-Time-Warner!!!!). So, I'll just have to give you the link and trust in your good graces to go over to their site and watch the news report: Cleaning Up Your Cyber Image For Employers. There is some text on that site, so I can give you a quote to let you know what it's about:

Learning how to cleanup your online presence is an imporant step in staying ahead of the game when it comes to potential employers. NY1's Tara Lynn Wagner filed the following report.
Sure it's called MySpace, but nothing about it, or any other social networking site, is really yours. The photos, status updates and videos you post on the World Wide Web are there for the whole wide world to see, and while the whole wide world may not be looking, potential employers are.

"More and more employers are beginning to use Google and are becoming more adept at using social media to help find information about both current employees and potential employees and perspective business partners," said Converseon CEO Rob Key.

Key's company, Converseon, is a social media agency that helps companies manage their online reputation. Key says the first step to cleaning up your cyber-image is to do a Google search.

"Look at Google images, go to YouTube and search for your name there as well, you will be amazed at how many places you may end up that you don't know," said Key.

We then get to the point about how a new medium defines, and redefines who we are, our identity and our selves:

Key says when it comes to the web, job seekers need to see themselves as products being promoted. The more content you create for yourself, the more control you have over the impression you give an employer.

"You can find my blog where I've been writing for several years, you can find my linked in profile which is really my very professional CV online, you can find my Twitter page, you can find my YouTube videos," said Converseon Social Media Strategist Paull Young.

Young says while it's okay to have fun with these sites, his Twitter page announces that he is very handsome and intelligent. He adds it's important to know your audience.

On Twitter today, a number of folks have commented on the description of Paull as "very handsome and intelligent." Leave it at that. Anyway, he goes on to note the breaking down of barriers that is characteristic of all electronic media:

"Your mum could read it, your employer or future employer could read it and your significant other could read it. If all those things are fine, then you shouldn't have any problems," said Young.

But when it comes to the question of what is the role of public relations in the new social media environment, here's the answer:

While accentuating the positive is easy, eliminating the negative can be tricky. Key says you can contact the owner of a site and ask politely that the unflattering material be removed and he says you should take advantage of built in security features that allow you to untag yourself from photos posted by others. This enables you to control your image, rather than letting other people define who you are, a definition that can come back to haunt you.

"When it's digitized, it's there forever so something you do at 18 at a college party may likely be here in 10 or 15 years. It's kind of like that tattoo you got one night and years later you are going to regret that you have it, but it's going to remain there," said Key.

And there you have it. But don't take my word for it, go and get it straight from the horses' mouth. And tell them I sent you!